Honda’s Alabama-built Pickup Truck Is Beating Ford At Its Own Game

Alabama News Center | July 26, 2017 @ 5:01 am

By Kyle StockBloomberg

Forget game theory, futurist, and cash-flow models: When it comes to product strategy in today’s auto industry, things need not be so complicated.

Just make some trucks, and Americans will buy them – lots of them.

It helps, of course, if you make a very good truck. Honda did just that when it rolled out a thoroughly redesigned version of its Ridgeline pickup in June 2016. Trailing a string of strong reviews, the carlike, Alabama-built pickup has been hugely popular among people who buy trucks, and even among those who don’t.“This is a very capable truck that meets the needs of a vast majority of buyers,” says Jeff Conrad, general manager of American Honda Motor Co. “For somebody who doesn’t care about towing 8,000 pounds … it’s perfect.”

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