BBVA Compass Makes Holidays More Colorful With Project Blue Elf
By Brittany Faush
Youth, yule and moolah came together in a shade of blue Tuesday as BBVA Compass marked the fifth year of its Project Blue Elf initiative.
Birmingham’s South Hampton K-8 school was the latest sighting of the bank’s employees donning blue Santa hats. There, they handed out toys, decorated gingerbread cookies and distributed $25 vouchers for the 180 students to open savings accounts and learn more about saving money at a young age.
In all, Project Blue Elf will reach more than 5,500 low- to moderate-income students in 30 markets BBVA Compass serves.
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