Amazon Maintains Holiday Dominance Despite Pressure

By Spencer SoperBloomberg

Amazon.com Inc. maintained its online dominance in the 2017 holiday shopping season despite increasing competition from Walmart Stores Inc., Target Corp. and Best Buy Co.

Amazon captured 89 percent of online spending among dominant holiday retailers in the five-week period beginning on Thanksgiving, according to an analysis of credit- and debit-card transaction data by Earnest Research in New York. Walmart, which purchased Jet.com in 2016 for $3 billion, remained a distant second at 4.4 percent.

The data show market share has changed little from a year ago even as more spending shifts online. That suggests brick-and-mortar stores are keeping their customers, even as more shoppers shift their spending to the stores’ websites, said Andrew Robson, president and chief revenue officer at Earnest. Traditional retailers have been trying to match Amazon’s strength by offering more products online and adding new services like letting shoppers find and purchase goods on the web and pick them up at nearby stores.“There’s a stabilization and the traditional brick-and-mortar retailers are figuring out how to maintain share,” Robson said.

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