Cheeriodicals Delivers Personalized Comfort And Gets Smiles In Return

By Michael Tomberlin

Cheeriodicals is in the smiles business and business is good.

The Alabama company born from frustration has become the source of comfort and joy to thousands upon thousands in all 50 states and some foreign countries.

When Mary Martha Parisher wanted to send a gift more personalized than flowers and more useful than balloons to a family member in a hospital in Texas, she couldn’t find a way to do it. The hospital gift shop didn’t have the fishing magazines Uncle Burk would like and even if they did, they couldn’t deliver to patients’ rooms.That led to Cheeriodicals, which Parisher founded and now serves as its chief operating officer. Her husband, Gary, is president and CEO.

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