Indie & Chic Is An Alabama Maker That Cut Its Teeth On Original Baby Products
By Brittany Faush
When Samantha Echols started making her own wearables in college, she did it out of necessity. By the time she launched Indie & Chic, she did it out of love.
Echols would make jewelry using resin flowers in her dorm room. Initially it would be to have new things to wear, but then it turned into a way for her to have some spending money.
After her daughter was born, Echols didn’t like the teething necklaces or burp cloths that were on the market, so she tapped into her years of creativity to make her own. A friend and her husband urged her to start a business, and Indie & Chic was born.
“Indie” is short for “independent” and a tribute to her mother, who was a single mom. Echols has always loved the design of the ampersand, so she knew she wanted “&” in the business name. “Chic” is all about fashion, and Echols’ products have their own style.
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