University Of Alabama Legends Take Center Stage In New Television Commercial

By Bryant WelbourneUniversity of Alabama

The University of Alabama’s latest television commercial for the award-winning Where Legends Are Made branding campaign celebrates the achievements of influential UA alumni.

After an opening scene that features the Crimson Tide football team, viewers are introduced to a montage of UA Legends represented in scenes highlighting their accomplishments as entrepreneurs, authors, performers, innovators and CEOs.

“What most people know about us is that we play great football,” said Linda Bonnin, creator of the campaign and UA’s vice president for strategic communications. “In the commercial, we pivot from that to the rest of the story. Let’s talk about the great things our alumni have created and done that you may not know us for.”UA’s entrepreneurial spirit is showcased in a scene featuring students meeting at The EDGE, a new state-of-the-art facility that supports entrepreneurial collaboration and innovation. The scene pays homage to such UA alumni as Joe Gibbs, co-founder of The Golf Channel; Jimmy Wales, co-founder of Wikipedia; and John Hendricks, founder of Discovery Channel.

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