Walmart’s Challenger to Amazon Prime Will Launch in Two Weeks

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By Richard Clough and Tiffany Kary
Bloomberg

Walmart Inc.’s answer to Amazon Prime finally has a launch date.

The new subscription program, dubbed Walmart+, will be available on Sept. 15, the world’s largest retailer said in a statement. The program costs $98 a year, a discount to rival Amazon’s $119 annual Prime membership, and includes unlimited free delivery from stores – including groceries – plus gasoline discounts.

“We’ve tried to make a membership that makes it easier for customers to shop, manage their daily lives, and to manage their pocketbooks,” Janey Whiteside, Walmart’s chief customer officer, said in an interview.

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