Alabama Newscenter — Alabama’s Innovation Depot Refreshes Brand, Unveils Two New Programs

| February 4, 2021 @ 10:00 am

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By Innovation Depot

Birmingham’s Innovation Depot has a brand refresh, two new programs, a mobile app for depot members and several building enhancements.

“Innovation Depot’s vision is that Birmingham will generate the highest success rate for startups of any U.S. city per capita,” CEO Drew Honeycutt said. “Right now, we’re experiencing a lot of exciting entrepreneurial energy, so we’re focused on casting a wider net to reach the founders that we know are in every part of the city. We want to make sure they are aware of the many different ways the Depot can support them on their startup journey.”

Innovation Depot recently partnered with Birmingham-based Telegraph Creative to undergo a brand transformation. The name “Innovation Depot” will remain, but the new look features a bold color palette and a tech-inspired, sleek design. The Depot will add the use of a tagline: “Where startups start up.” Additionally, the refreshed brand is informing a website redesign scheduled to go live in mid- to late February in partnership with Kinetic Communications.

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