Alabama NewsCenter – An Alabama blast from the past: original Jack’s burger jingle featured in new ad campaign

Alabama News Center | January 10, 2023 @ 4:00 pm

By Alabama NewsCenter Staff

Alabama-based Jack’s Family Restaurants is tapping into a nostalgic sound from its past in some new commercials, thanks to a surprising find that dates “back, back, back” some 60 years.

The new commercials feature Jack’s original jingle – first recorded at Birmingham’s Boutwell Studios in 1960 – the year the first Jack’s opened its doors in Homewood. Today, the chain sports more than 230 locations in four Southern states.

For decades the master tape with the original arrangement was lost to history – until an audio shop owner from Alexandria, Alabama, recently rediscovered it.

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