Regions Bank Brings New Branch Concept To Its Flagship Downtown Birmingham Headquarters

By Michael Tomberlin

Regions Bank has been rolling out its latest banking concept in other markets but perhaps none of the conversions are more substantial than at its flagship corporate headquarters branch in downtown Birmingham’s Regions Harbert Plaza.

The bank unveiled its new branch to its employees today. Alabama NewsCenter got a sneak peek at the branch, which is the second location in the Birmingham metro area to feature the new design and functions.

The first thing that stands out is the old “rope-line” design is gone. Instead of teller windows, there are “universal banker” stations. The professionals are now versed in a wider knowledge of banking products and services and are able to talk to and advise customers beyond making a simple deposit or check-cashing transaction.“It was really about relationship banking, but our belief is relationship banking is really having a valuable, in-depth conversation about your finances to help you out versus just doing a transaction when you come into the branches,” said Scott Peters, head of Consumer Services for Regions.

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