Alabama Maker Finds Family Pound Cake Whips Up New Business

By Keisa Sharpe

The challenge was pretty steep. But never doubt a determined mother and a good slice of pound cake.

This Birmingham mom wanted to send her children on an international trip, so she hosted a fundraiser.

April McClung, along with her husband Lacy McClung and two sons, devised a plan. They’d share with others something that had always been precious (and delicious) for their family – their signature, heirloom pound cake family recipe.The challenge was on and, just as they’d enjoyed their prized recipe, others enjoyed (and bought) Emily’s Heirloom Pound Cakes slices as well.

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