How Rubber Boots And Crawfish Etouffee Helped Prattville Land The $220 Million Project Black Dog

| October 30, 2017 @ 1:20 am

By Michael Tomberlin

Sometimes it takes rubber boots, Cajun cooking and a Led Zeppelin reference to solidify a community’s largest economic development victory in half a century.

James Hardie Industries officials focused on Prattville in January for a new manufacturing plant for advanced fiber cement products used in barrier protection and siding for homes and buildings.

But James Hardie wasn’t unfamiliar with Alabama. The state was a finalist a few years ago when the Australian-based company was considering plans for the plant. It ended up shelving the project until the housing industry could make a more sustainable recovery.When the project did come back, it was given the name “Black Dog,” which may have been a reference to the Led Zeppelin song, though no one in the state is confirming the exact reason.

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