Brick-and-Mortar Chains Put E-Commerce On The Defensive For Once
By Alexandra Stratton
Bloomberg
Traditional retailers may be able to breathe a (brief) sigh of relief this weekend.
Only 47 percent of U.S. consumers plan to shop online during this year’s Black Friday, the post-Thanksgiving sales bonanza that kicks off the holiday season, according to a survey from Deloitte LLP. That compares with 55 percent last year. More than two-thirds of respondents, meanwhile, plan to visit brick-and-mortar stores.
Bloomberg’s Black Friday outlook from Alabama NewsCenter on Vimeo.
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