History Rooted In Love: Alabama Florist Prepares For Busy Valentine’s Day
By Melissa Johnson WarnkeAlabama Retail Association
Every February, the coolers at Capitol’s Rosemont Gardens in Montgomery are packed full of beautiful, fresh blooms, including nearly 3,000 red roses.
“Valentine’s Day is de?nitely a rose holiday,” Manager Jerry Thrash said. “We always run out of red roses.”
While Valentine’s Day is the third-largest annual holiday for Rosemont Gardens, behind Mother’s Day and Christmas, respectively, it is arguably the busiest one-day event of the year for the florist.“It’s a big holiday for us because it’s crammed into one day,” Thrash said. “Other holidays, even Mother’s Day, stretch over a weekend or week, but Valentine’s Day is specifically one day. It’s very strenuous, but it’s also a very big moneymaker for us.”
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