Mercedes-Benz Confirms It Will Skip Detroit Auto Show In 2019
By Gabrielle Coppola and Elisabeth Behrmann
Bloomberg
Mercedes-Benz confirmed it will have no formal presence at the North American International Auto Show in Detroit next year, striking a blow to the iconic car event as more manufacturers save big reveals for tech conferences or their own special showcases.
Mercedes said the “rising complexity” of the auto industry and the slew of products and services it’s developing prompted it to reassess its participation in the Detroit show. The German automaker will decide on participating in future auto shows and events on a case-by-case basis.
“We are presently working to adjust the scale and size of our auto shows and trade fairs concepts to better align with our upcoming model launches,” the company said in an e-mailed statement.Max Muncey, a spokesman for the Detroit auto show, confirmed Mercedes will skip the event next year, noting that the show is “actively discussing future opportunities” with the brand. Initial meetings with tech and car companies for the 2019 show have “hinted at some big product news earmarked for Detroit,” he added.
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