Apple Pursues Google In Education With $299 iPad, Software

By Mark Gurman
Bloomberg

Apple Inc. is going head-to-head with Google in education, a market the iPhone maker helped pioneer but has let languish.

For the first time in several years, Apple has released hardware specific to education: a new iPad that squares up against Google’s cheap Chromebook laptops, which have become popular in schools. Apple also introduced a new education service called Schoolwork, which will compete with Google’s Classroom software.

The new iPad has a 9.7-inch screen and costs $299 for students and schools, and $329 for other users. It supports the Apple Pencil accessory, a first for a non-Pro iPad model. New versions of its iWork productivity apps will work with the stylus, which costs $89 for students, $10 below the regular price. Apple executive Greg Joswiak called the new iPad “faster than virtually any Chromebook,” during an event at a Chicago school on Tuesday. This was the first time Apple held a product launch geared toward education since 2012 when it unveiled a tool for designing e-books for the iPad.

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