Southern Research Prosperity Fund Works To Boost Fayette Small Businesses

By Jerry UnderwoodThe Prosperity Fund

As the point man for the Fayette Area Chamber of Commerce, Danny White sees the hopes and struggles of small business owners in this northwest Alabama town, and he knows they sometimes can use a helping hand.

“Small businesses don’t have a lot of resources, so it’s really helpful to have outside eyes to come in and look at a problem,” White said. “When you’re in a small town, you need some fresh eyes, some fresh ideas. That alone is a big deal.”

Enter Steven Puckett and Southern Research’s Prosperity Fund, an initiative backed by the Appalachian Regional Commission that aims to foster job creation and facilitate entrepreneurial activity in a four-county area in Alabama affected by the coal industry’s downturn.Puckett, managing director of The Prosperity Fund, has been working with small businesses and entrepreneurs in Fayette — population 4,500 — since late last year. He’s become a familiar face in town, providing advice on funding sources and suggestions on ways to trim business expenses, as well as helping out with market research, logo design and much more.

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