Gulf Shores Is An Alabama Community Of Excellence Adjusting To Shifting Sands For Growth
By Cary Estes
Given enough time – decades if not centuries – the steady combination of waves and wind will change the appearance of any coastal community. The city of Gulf Shores decided to escalate that process, and has undergone a major transformation in less than five years.
Following the 2010 BP oil spill, Gulf Shores officials concluded that they needed to diversify the city’s economy, create new opportunities for residents and give the entire area an extensive facelift. In 2014, with assistance from the Alabama Communities of Excellence program, the city adopted the Vision 2025 plan, which identified areas of focus for “the growth of Gulf Shores.”
“Working with ACE made us realize that we needed a better strategic plan, particularly after the oil spill,” Gulf Shores Mayor Robert Craft said. “It drove home the lack of economic diversity and the weaknesses in our economy.“With Vision 2025 we asked, ‘What’s not here that needs to be here? What would make us a better year-round, more sustainable community?’ ACE opened the door to help us understand that we needed a well-thought-out strategic plan to cure some of these weaknesses. That got us started in the right direction.”
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