Consultants: How The ‘Project New World’ Mazda-Toyota Site Search Ended In Alabama

By Jerry Underwood – Made in Alabama

In three recorded sessions, a team from JLL Chicago discusses the genesis of what became known as “Project New World,” shares particulars on a rigorous, fast-paced site search, and reveals the factors that finally separated Huntsville from other suitors for a joint Mazda-Toyota manufacturing plant.

Claiming one of the most coveted industrial prizes in years, a 2,000-acre site in North Alabama will become home to a sprawling assembly plant with 4,000 workers producing 300,000 vehicles annually.

Site preparation has been under way for some time in Huntsville, and the automakers celebrated the official start of the construction project with a ceremonial groundbreaking on Friday.

“Huntsville was ultimately selected because they were ready, willing and able. The site shows years of thoughtful preparation, and the city has ample advanced manufacturing expertise,” JLL notes in a project profile.

“It’s a place where two savvy automakers will collaborate, fortifying a shared competitive advantage as technology companies continue to focus on the industry as one ripe for disruption.”

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