J-Ray Shoes In Mobile Built On Friendliness, Customer Service

By Melissa Johnson Warnke, Alabama Retail Association

For more than 64 years, a family-owned shoe store in Mobile has been providing a ray of sunshine for shoe-shopping parents — a “J-Ray” of sunshine.

J-Ray Shoes and the family behind it are known for their friendliness, customer service and expert shoe fittings. The store carries brand-name children’s shoes, as well as backpacks, hair bows, socks, rain gear, belts, purses and women’s shoes. J-Ray also partners with area schools to provide custom-made shoes to meet the uniform requirements and colors for each school.

“I’ve been buying shoes from J-Ray since I was a child – 46 years, to be exact. Wouldn’t go anywhere else for school shoes,” said longtime customer Shirell Dortch.

Aside from its selection of high-quality shoes and accessories, J-Ray Shoes is unusual in how the owners’ family’s story is woven into the fabric of the business.

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