GadRock Brings Indoor Rock Climbing To Banks Of Coosa River

By Justin Averette

Carrie Machen and Kate Wilson call their indoor rock climbing and fitness center in Gadsden a “microgym.” If you’re not familiar with the term, that’s probably because the two friends-turned-business-partners made it up.

“Microgym” pays homage to the time the two spent working at nearby microbrewery Back Forty Beer Company and describes the facility, named GadRock, the two have built on Neely Henry Lake to a tee.

“We thought up the idea over a few microbrews one night, and it has stuck ever since,” Machen said. “The term ‘microgym’ fits who we are and what our vision for GadRock is. Being the biggest does not necessarily make you the best. We want to be the best at what we do. And if that means being ‘micro’ … we are OK with that.”

GadRock, which opened around Labor Day, has a footprint of 6,000 square feet. The space is well-organized, offering more than 4,500 square feet of climbing. Plans include eventually having as much climbable area as walkable square footage.

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