Auburn Marketing Professor Provides Insight On Effectiveness Of Super Bowl Advertising
By Auburn University
Dr. Linda Ferrell, professor and chair of the Department of Marketing in Auburn University’s Harbert College of Business, has insight into the effectiveness of Super Bowl advertising and what makes a great ad.
With so many new communications platforms for marketers to use these days, does the Super Bowl ad still hold the same weight as it once did in terms of effectiveness and considering the large cost involved?
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