Michelob Ultra Terrace Announced For New University Of South Alabama Stadium

By University of South Alabama

The University of South Alabama and Budweiser-Busch Distributing Co., Inc. have reached an agreement on a commitment to the new Hancock Whitney Stadium that includes recognition of the terrace in the facility’s south end zone.

In recognition of a $1 million gift, the Michelob Ultra Terrace will feature several rows with walk-up drink rails that offer an intimate and immersive view of the game action near field level, bringing tailgating to the field. The Michelob Ultra Terrace is expected to emphasize social interaction among fans, with the middle sections being an ideal setting for group events.

When the Jags are not at home, the venue has the ability to transition to large-scale concert staging.“Since our inception on April 1, 1965, the Budweiser-Busch Distributing family has always supported the greater Mobile community. We are very excited to be a part of the University of South Alabama and its commitment to Mobile, our citizens and students,” said Alexis Atkins, Budweiser-Busch Distributing Vice President and a 1977 USA graduate. “We strongly believe the new stadium will play an important role in continuing to grow the university and greater Mobile as well as increasing our student enrollment. Go Jags!”

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