NASCAR’s Plan To Boost Attendance And Ratings: Betting On Races

By Scott SoshnickBloomberg

Gentlemen, place your wagers.

NASCAR has signed an exclusive data partnership with Genius Sports, a deal the U.S.’s largest racing series says will lead to an in-race betting product and help battle sagging attendance and television ratings.

Genius will use up-to-the-second data points like car speed and track position to build a betting product that the London-based company can sell to global sports books. Exclusive access to the data will allow Genius to create a betting platform that provides traditional wagers – like who will win – and prop bets such as how many lead changes there will be or whether a Chevy will end up in victory lane.Financial terms weren’t disclosed.

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