Alabama Maker Crave Candles Co. Is Giving Magic City A New Light

By Brittany Faush

When Lori Newell began experimenting with candle fragrances in her kitchen three years ago, she couldn’t have known she would grow a company that now distributes to 500 retail outlets nationally. And it’s still growing.

Newell began what would become Crave Candles Co. in 2016. After nine months of experimenting and learning about different scents, she took candles to Birmingham area stores for feedback. That led to sales and then re-orders and expansions into larger and larger facilities.

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