Alabama Wins The Super Bowl: Birmingham Agency Has An Ad On The Big Stage

By Ford Wiles
BIG Communications

Less than 1% of ad agencies in the U.S. will ever have a spot on advertising’s most coveted stage. So for anyone who creates ads for a living, it is most certainly a bucket list item.

This year’s Super Bowl TV spots are running $5.6 million for a 30-second spot, with about 60 spots slated to run during the game. And the brands that are advertising will once again range from insurance and automotive to beer and peanuts – delivering a range of styles from emotional and heartfelt to funny and unexpected. But each spot, no matter the style, has a similar goal in mind: to gain the attention and persuade the thinking of the more than 100 million people on hand for the largest viewing audience assembled each year.

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