Herb Malone is Longtime Champion of Alabama’s Beaches

By Lenore Vickrey
Alabama Living

For more than 20 years, Herb Malone has been arguably the state’s most enthusiastic cheerleader for Alabama’s Gulf Coast. With good reason, as he’s been promoting the coastal area for much of his life.

A college football player who was a member of the Livingston University (now the University of West Alabama) 1971 NAIA national championship team, Malone was president/CEO of the Alabama Gulf Coast Area Chamber of Commerce from 1988 to 1993, working to recruit both businesses and guests to the area. He played a key role in the establishment of the Alabama Gulf Coast Convention and Visitors Bureau (CVB), now known as Gulf Shores & Orange Beach Tourism. He has led this organization as president/CEO since 1993, presiding over a nearly $5 billion local tourism industry.

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