Alabama NewsCenter — University of Alabama, Fanatics create partnership to reimagine the college fan experience at Bryant-Denny Stadium

By University of Alabama Athletics

Fanatics and the University of Alabama announced a long-term, multifaceted partnership that includes a wide range of exclusive rights from UA for activation by Fanatics across its expanded digital sports platform. This comprehensive partnership spans multiple categories, including primary licensee rights for fan apparel and headwear, e-commerce, stadium retail, physical and digital trading cards, and collectible rights.

Fanatics is a longstanding partner of the university, operating the official e-commerce destination for the Alabama Athletics Department at Shop.RollTide.com, as well as perennially ranking as a top-selling licensee for Crimson Tide merchandise.

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