Alabama NewsCenter — EV innovations to take center stage at Consumer Electronics Show

The CES logo is displayed at the Las Vegas Convention Center.

By Keith Naughton
Bloomberg

The age of adventure is being replaced by the realm of reality in the automotive displays at the annual Consumer Electronics Show in Las Vegas, once a fantastical flight of fancy that promised a Jetson’s lifestyle was just around the corner.

But now when the show opens Thursday, Jan. 5, CES will spotlight transportation technologies that are here and now, like autonomous tractors and electric cars. After the high-profile collapse of Argo AI in October, the former self-driving unit of Ford Motor Co. and Volkswagen AG, the coin of the realm at this year’s CES is profit, not potential. Car companies and startups alike will show technologies they expect will provide a return on investment in the near term, not in some hazy tomorrow that may never come.

The show still will be packed with products trying to provide pizazz. At least 274 auto and mobility exhibitors will cover more than 400,000 square feet – equal to seven football fields – a 70% increase in floor space from last year’s pandemic-depressed levels, according to the Consumer Technology Association, which puts on the show.

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