Alabama News Center — Sierra’s is more than a Mexican restaurant in Arab, Alabama

By: Lenore Vickrey / Alabama Living

Visitors to Sierra’s Mexicanisimo Restaurant in Arab always feel welcome when they come through the front door. That’s because they are greeted by a colorful chalkboard featuring a festive fellow in a Mexican sombrero brandishing a taco atop the sign that says, “Welcome Home.” It immediately sets the tone for the family-owned and operated restaurant that’s been a popular mainstay in this northeast Alabama town since 1999.

“This coming July it will be 25 years,” proudly proclaims owner and founder Alex Sierra.

Sierra always had a dream to open his own steakhouse. A native of Mexico, he emigrated to the United States with his family in the 1970s as a 7-year-old and grew up around the restaurant business in the Atlanta area, learning from his cousins who ran the El Toro chain there for more than 30 years.

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