What Is The Hottest Brand Shout-Out In Pop Music Lyrics? Not What You Think

By Kim Bhasin and Lance Lambert
Bloomberg

“Park the Benz, just to ride the Wraith,” Quavo raps in Drake’s song “Portland,” which peaked at No. 9 on the charts this year. That Wraith he’s so thrilled about is a $300,000 automobile made by Rolls-Royce Motor Cars Ltd., which has quietly become the king of pop-culture music references, appearing in more top songs than any other brand.

Not Mercedes-Benz, not Ferrari, not even Lamborghini. Rolls reigns.

Particularly with the ascension of hip-hop, brand references became a shorthand for aspiration and status. As such, they’re also a good barometer for your brand’s cool factor, or its imminent dilution, depending on your marketing strategy. Bloomberg analyzed tracks that made it into the top 20 spots of Billboard’s Hot 100 over the past three years and found that eight of the 12 most popular product mentions have four wheels.Rolls-Royce tops the list, featured in 11 different tunes by such artists as Future, The Weeknd and Kodak Black. Ferrari is a close second. Chevrolet, Lamborghini, Bentley, Cadillac, Mercedes-Benz and Porsche each get touts in several songs. Among noncar shoutouts, old standbys Hennessy cognac and Nike’s Air Jordan sneaker label got the most. We also found that it’s not just alcohol, guns, clothing and super luxury making it into songs anymore – software, cookware and even Band-Aids are making the grade.

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