Boeing’s Attack On Bombardier Boomerangs As Airbus Wins New Jet
By Richard CloughBloomberg
Boeing Co.’s diminutive Canadian rival just found itself one heck of a wingman.
The world’s largest aerospace company tried to block Bombardier Inc.’s all-new C Series jet from the U.S. by complaining to the government about unfair competition. Now that move is backfiring as Boeing’s primary foe, Airbus SE, takes control of the Canadian aircraft – with plans to manufacture in Alabama.
The deal leaves Boeing’s 737, the company’s largest source of profit, to face a strengthened opponent in the market for single-aisle jetliners, where Airbus’s A320 family already enjoys a sales lead. The European planemaker is riding to the rescue of a plane at the center of a trade dispute that soured U.S. relations with Canada and the U.K., where the aircraft’s wings are made.
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