Target Deal For Shipt Showcases Birmingham’s Dynamic Tech Sector
By Dawn AzokMade in Alabama
The vibrant entrepreneurial tech scene in Birmingham is once again in the national spotlight, as Target plans to buy local grocery delivery service Shipt for $550 million in a blockbuster deal.
The retail giant, which announced the acquisition in December, said it will have a major impact on efforts to increase convenience for Target shoppers through affordable, same-day delivery across a variety of product categories.
For Birmingham, the move is the latest win for the city’s burgeoning innovation sector, which has attracted millions of dollars in new investment for tech-based startups.“Birmingham is a center for innovation and this agreement highlights the type of cutting-edge industry that is emerging here,” said Jon Nugent, vice president for innovation and technology for the Birmingham Business Alliance.
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