University Of Alabama PR Students Work To Help 11 Nonprofits Through CreateAthon

| February 20, 2018 @ 5:00 am

By Dalton Kerby

Amazing what can be accomplished in just one day.

Over 24 hours this past weekend, the University of Alabama’s student-run communication firm, Capstone Agency,  put its collective, creative juices on a crash course to support 11 Tuscaloosa and Birmingham nonprofits.

During the 24-hour marathon marketing campaign known as CreateAthon, 75 Capstone Agency volunteers divided into 11 teams to create marketing materials for the nonprofits. Working on tasks such as communication strategy, graphic design and event planning, Capstone Agency members donated over $59,600 in marketing services.

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