Movie Theaters Popping With Best Summer In Decades Despite Netflix

Alabama News Center | September 3, 2018 @ 5:00 am

By Anousha SakouiBloomberg

Movie theaters are having their best summer in two decades, reversing the losses from 2017’s disappointing season and showing resiliency in the Netflix era.

North American ticket sales will close out the summer season with a more than 14 percent increase, research firm ComScore Inc. estimated, fueled by the outsize performance of Walt Disney Co.’s “Incredibles 2” and “Avengers: Infinity War.” That’s the largest percentage gain since 1998. The season officially draws to a close with the Labor Day weekend in the U.S.

“The notion that streaming has led to a decline in cinema attendance is really over-exaggerated,” said Phil Contrino, a spokesman for the National Association of Theatre Owners.

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