Lavish Boutique Flourishes, Expands In Alabama

By Nancy King Dennis – Alabama Retail Association

Dustin Beaty had been operating Hospital Discount Pharmacy in downtown Jasper for nine years when he agreed to his wife’s request to sell game-day clothes in the pharmacy.

A week after she began the venture, Shannon Beaty nonchalantly informed him, “I’m having to reorder. I ordered some non-game-day stuff.’’ With that seemingly innocent statement, the idea of Lavish Boutique moved toward reality.

Six months after Shannon began her enterprise in July 2012, her boutique had eclipsed the over-the-counter section of the pharmacy.

“We had boutique customers complaining that they didn’t have enough space to shop. We had pharmacy customers complaining that they didn’t come to the pharmacy to have to fight the boutique crowd,” Dustin said. It was time for the boutique to find a place of its own.

So, the Beatys prayed. The florist next door to the pharmacy confided that she was considering selling her business.

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