Speculation Strong That Hyundai Will Add Pickup To U.S. Production Line

| July 9, 2019 @ 5:00 am

By Chester Dawson
Bloomberg

Hyundai Motor Co. expects to enter the U.S. pickup market soon with what’s likely to be an American-made vehicle aimed at luring buyers who aren’t traditional truck owners, an executive said Monday.

“It’ll be a very versatile vehicle,” said Michael O’Brien, vice president of product, corporate and digital planning for Hyundai’s U.S. unit. “That has the promise of creating a whole new class of buyers.”

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