Mercedes Goes Hollywood With ‘Avatar’-Inspired Cyborg Concept Car

Alabama News Center | January 8, 2020 @ 2:00 pm

By Christoph Rauwald
Bloomberg

Daimler AG Chief Executive Officer Ola Kallenius unveiled a flashy concept vehicle inspired by one of the most expensive Hollywood blockbusters ever made, as the German carmaker looks forward despite pressure to cut costs.

The Mercedes-Benz AVTR, named after the environmentally-conscious sci-fi film “Avatar,” is designed to showcase a melding of human and machine interaction for a mode of transport “in the very distant future,” according to Daimler officials.

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