Alabama Newscenter — Sweet Grown Initiative Connects Alabama Farmers to Local Grocers

By Dawn Azok
Made in Alabama

Sweet Grown Alabama has launched an effort to help the state’s farmers sell more produce in local grocery stores.

The nonprofit foundation, which promotes Alabama’s farming industry, is working with the U.S. Department of Agriculture, the Alabama Department of Agriculture and Industries and five local grocers and distributors across the state.

Sweet Grown Alabama was awarded a $75,000 USDA specialty crop block grant to provide incentives to stores and distributors to purchase more local products. In exchange, the stores and distributors are providing sales data that is being shared with farmers, who can use it to help make planting decisions and explore potential new markets.

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