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Pro Basketball Team Makes Big Investment In 5-foot-2 South Alabama Grad

| May 7, 2018 @ 5:00 am

By University of South Alabama

Karli Sanford loves sports, in an unusual way. That passion got her a student job in promotions at University of South Alabama Athletics. Now she’s preparing to go directly from graduation to a full-time job with a big-league professional team in a city she has never even visited.

Sanford is a candidate to receive a Bachelor of Science in business administration with a concentration in marketing management. On June 4, she joins the Phoenix Suns of the National Basketball Association.

She won’t be playing basketball; she’s 5 feet, 2½ inches tall and joked that when she does meet the actual players, she’ll be “looking up at them with my head straight back.” She’ll be a sales consultant on the New Business Team.The Suns are making a big investment in her. She will receive eight to 12 months of intensive sales and career development training. The program “acts as a training/feeder system toward senior-level positions,” according to Sanford’s job description. “They’ll train us to sell the whole menu — anything from courtside seats to group nights and experiences memberships,” she said. The training prepares her to become an account executive, doing sales for not only the Suns but also the Phoenix Mercury of the Women’s National Basketball Association and the Arizona Rattlers of the Indoor Football League.

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