Alabama NewsCenter – AIDT targets 11,000 new Alabama auto industry workers with Shift campaign

By: Jerry Underwood

AIDT, Alabama’s primary workforce development agency, is accelerating its efforts to expand employment in the state’s auto industry by reviving a multistate campaign to attract a new generation of workers for the fast-growing sector.

AIDT is relaunching its Shift campaign, which debuted in March 2022, to help fill more than 11,000 career opportunities now available at automakers’ Alabama facilities and the extensive network of suppliers stretching across the state.

“The Shift campaign’s No. 1 goal is to get people interested in automotive jobs, even those people who already have jobs,” said Ed Castile, AIDT’s long-serving director. “We think when they see the possibilities, it will grab their interest enough for them to consider a career in the auto industry.

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