Alabama NewsCenter — Crimson Tide Sports Properties launches Roll Tide Jerky to benefit Alabama student-athletes

By: Alabama News Center Staff

Learfield’s Crimson Tide Sports Properties, the exclusive media rightsholder of Alabama Athletics, announced the launch of the first product benefiting student-athletes with the introduction of the officially licensed Roll Tide Jerky.

The product was released in conjunction with licensing agent CLC and Yea Alabama, the official NIL (name, image and likeness) entity supporting Alabama student-athletes. A portion of proceeds from Roll Tide Jerky sales will benefit participating members of Alabama’s offensive line.

“We are thrilled to introduce an innovative new partnership with Yea Alabama that delivers a product around one of the most recognizable brands in sports, while creating opportunities for our exceptional student-athletes,” said Jim Carabin, vice president and general manager of Crimson Tide Sports Marketing. “We believe this partnership will serve as another outstanding example of what’s possible when a brand works with student-athletes to amplify its message.”

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